Giga Lagos Launches Digital Media Site for Young Women

Leading Nigerian digital agency, Giga Lagos has launched a media site- www.theplushist.com. The site’s target is women and provides inspiration on fashion, style and strength for […]

The Misconceptions in Content Marketing (Video)

Content Marketing is no longer a buzz word or a new term in marketing. Last year we released an e-book encouraging marketers to take up the […]

Social Media Marketing (Infographic)

Social Media Marketing in Nigeria: How to be Productive In Nigeria, social media marketing is now recognized as an important weapon in the marketer’s arsenal. As […]

SOCIAL MEDIA

12 Cardinal Rules of Choosing & Using Hashtag BE SENSITIVE: Perhaps the greatest crime of Kenneth Cole’s post was the insensitivity per ignorance displayed. Same with […]

Digital ShareCropping

Digital Marketing in Nigeria : The Bane of Digital Sharecropping   In the area I grew up there was a middle-aged lady who ran a restaurant. […]
ROI Social Media

Calculating ROI

Calculating Social Media Marketing ROI: The Goals   Some weeks back I wrote about the process of calculating the ROI of Social Media Marketing. I noted […]
E-book on Digital PR and Corporate Communications

Digital PR

Online Reputation Management: What to Do When Trouble Comes   An excerpt from the e-book The Rules of PR and Corporate Communications in the Digital Age. […]
Content Marketing Tips

Content Marketing II

Content Marketing: Eight Quick Tips that Will Turn You to a Rock-Star Digital Marketer.   Content Marketing has moved from being a buzz-word to being a […]
Zero Moment of Truth in Nigeria

Digital Strategy

Digital Marketing: How Nigerian Brands Can Win at the Zero Moment of Truth.   Years back, A.GLafley (CEO, P& G) spoke about two moments of truth- […]
what is the ROI of social media marketing

Social Media Marketing

SOCIAL MEDIA MARKETING IN NIGERIA- HOW TO CALCULATE ROI.   The question ‘what is the ROI of social media’ is one that, once asked, is greeted […]